November 13, 2019 Online Poker News, Poker Industry News, Poker News Lars Liedtke

Why the Google lift of the US ban on online poker adverts is a real game changer

Google to unblock online gaming adverts in Q1 2020

Internet and tech giant Google has just announced that it will unblock online poker adverts in the USA by the first quarter of 2020!

Why the Google lift of the US ban on online poker adverts is a real game changer

So far online gaming adds were blocked in the United States with the exception of sports betting ads in New Jersey, Nevada and West Virginia as well as those from the state-owned lottery.

Huge step for the return of online poker to the US

Now why is this so huge and very positive news for online poker in the US and US poker sites? The answer is very simple, Google ist he most powerful company in the world!

The numbers speak for themselves: Valued at $309 billion, $130 billion revenue, $18.8 billion profits, 3.5 billion Google searches per day and 85,000 employees.

Nearly 93% of the entire internet traffic comes from search engines!

According to the latest figures published in October 2019, almost 93% of all internet traffic comes through search engines.

Google makes up for 81% accounts of the entire search engine traffic with 27% of its users coming form the United States!

Some impressive Google Facts and Figures

  • Google processes 2 trillion searches per year.
  • For every $1 spend on Google Search and Ads, a company makes $8 in profit.
  • Google accounts for 96.2% of all desktop search engine traffic in Brazil and 95.9% in India.
  • The ad revenue amounted to more than $116 billion in 2018!
  • The top million keywords make up 25% of all Google searches.
  • Marketers that combine organic SEO ads get 25% more traffic.

When the most powerful company in the world changes ist stand towards online gaming and online poker, the effects are huge and sustainable.

US Poker Sites can now benefit from Google Ads and YouTube

Above all, US poker sites can now benefit from highly-effective marketing tools such as Google Ads, YouTube or Google Display Network to target new and recreational players.

Why the Google lift of the US ban on online poker adverts is a real game changer


Chief marketing officer of PointsBet Rick Martira explains the significance of the Google ban lift:

“A huge step forward for our industry“

“Google allowing more operators to advertise through their platform is a huge step forward for our industry. It also creates an opportunity for innovation and enhanced strategies and it is important to note that by Google opening up and welcoming this opportunity, the standard is now set for other marketing companies to adopt a similar approach.”

It also implies that Google believes that online poker is coming back to the US.

Gavin Moore, director of Better Collective said:

“This move for unblocking online casino ads in 2020 clearly establishes that Google is looking to take full advantage of the growing industry in the US.“


“I have no doubts that likes of Facebook will follow suit in the near future”

But not only that, Google also puts huge pressure on its main competitor Facebook, who still blocks online poker adverts, to follow suit if they don’t want to be left behind:

“They’ve left the likes of Facebook and Yahoo, who normally compete for the same ad spend, behind in the start blocks. I am sure the moves Google are making won’t be going unnoticed among their peers, and I have no doubts that the likes of Facebook will follow suit in the near future.”

A sign that online poker is coming back to the US


To sum things up, the coming lift of the ban on onlne poker ads in the US will not only make it much easier for online poker sites to attract new players, it is a clear sign together with the preceding legalisation that online poker will soon come back to the USA.

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