The world’s largest video platform is tightening restrictions specifically around content linking to, or even referencing, unlicensed gambling sites.
Although this latest crackdown is aimed at all forms of gambling, poker channels could face challenges in the near future.
What Will Change?
Any promotion that directs viewers to an “unapproved” gambling site will be blocked. We’re talking about anything here, from links and logos; even mentions.
The only gaming platforms that are allowed to be promoted must meet strict legal standards and be certified by Google.
Another change is the restriction of all material related to gambling, including poker, to viewers under the age of 18.
Any account which hasn’t passed age verification will not be able to pass the age gate. This includes logged-out users.
So it looks like poker content creators could fall foul of the new rules by even casually referencing an unapproved platform or by using “sensational language” in a video. Would this apply if the content was classified as news? We have no idea.
How Is Poker Content at Risk?
YouTube’s new rules are broad, to say the least, and poker often sits in a grey area, too.
In the past, poker channels which covered live cash games and tournaments were untouched as the skill component was recognised and also the legality of the games.
Now it looks as if YouTube could ride roughshod all over that with poker finding itself treated just like any other mode of gambling.
A year ago we saw Hustler Casino Live suspended for a whole week over concerns about gambling content. The show moved over to Twitch, where most poker creators also stream, but there’s no doubt that YouTube is important for earning potential for all but the largest channels.
Poker content creators must now be ever vigilant about what they promote, but any violations will not lead to a strike under the system of which three will see the channel deleted with no recourse.
The guidelines say:
“Content uploaded before November 17, 2025, that violates these guidelines may be removed or age-restricted, but will not result in a strike. Remember, age-restricted videos can stay on your channel for 18+ audiences.”
At present it’s unclear if purely educational content will get flagged. Enforcement will start on November 17 and all should become clear over the remainder of the year.
Poker’s online ecosystem is closely tied with content creation, streaming, and influencer marketing. Any interruption of this space could have a significant effect on the online game.
