João Mourato
Head of iGaming Product
João Mourato is Head of iGaming Product at VIP-Grinders and is responsible for what the casino and crypto casino side of the site says. He has worked in iGaming since 2014, on the operator side before the affiliate side.
Testing and Research
João opens most of the accounts behind the casino reviews on this site and runs the testing personally, funding them himself rather than accepting an operator account. How that works, and where it stops, is set out in our testing methodology.
He also authors most of our published studies, including the quarterly Crypto Casino Market Report, which tracks onchain deposits across 41 operators, alongside work on US gambling behaviour, casino market data and search demand.
His analysis has been quoted by the New York Post, Deseret News, CW33, Florida Politics and Florida Daily.
Operator Side
As Country Manager and Product Owner at The Rank Group, João helped launch a licensed sportsbook and casino for the Portuguese regulated market and led the product roadmap for the Enracha sportsbook brand in Spain.
Before that he was Product Owner at Nossa Aposta, a licensed Portuguese operator, running day to day sportsbook and casino operations, retention campaigns, and affiliate deal strategy.
Earlier he held Sportsbook Manager and Sports CRM Coordinator roles at Aspire Global, covering risk classification, promotional campaigns and the launch of B2B and B2C sportsbook products across regulated markets.
That is the part most affiliate writers do not have. He has sat in the meetings where bonus terms get written, which is a useful thing to have done before reading one.
Before iGaming
João spent over four years as a Content Writer and Betting Expert at Sportsbook Review, analysing tennis betting markets and producing editorial for SBR and OddsMarket.
His career started in sports journalism, covering professional tennis for outlets including Ubitennis, with on-site reporting at the 2013 Portugal Open. From 2014 to 2017 he ran a verified tennis betting advisory service with over 2,500 tracked plays.
Based in Malta, he spends his free time on the tennis or padel court.
Areas of expertise: Casino and Crypto Casino Reviews, Bonus Terms and Wagering Requirements, Cashier and Payment Testing, Crypto Casino Market Data, Sportsbook Product, Regulated Market Operations














