Casino Statistics 2026
Recent projections value the global casino market at nearly $350 billion in 2026. Once considered one of the most social forms of gambling, the continued growth of online casino gaming has strengthened the industry, with players now able to spend money both from home and at traditional casino destinations such as the Las Vegas Strip.

But how are people engaging with casino gaming today? And what news and events are shaping the sector? To find out more, we have collated the latest casino statistics for 2026, covering casino market trends, user behavior, demographic data, and more.
Top 10 Must-Know Casino Statistics
- 1There are 1,011 commercial and tribal casinos in the US.
- 2The global casino market is projected to be worth $349.73 billion in 2026.
- 3Nevada generated around $15.6 billion in commercial casino revenue in 2025: more than double the total of any other state.
- 425% of online casino players in the UK said they tend to increase their stake when winning.
- 570% of slots revenue comes from the losses of 5% of players, according to GambleAware’s interim synthesis report.
- 6The average age of casino-goers in the US fell from 49.5 to 41.9 between 2019 and 2024.
- 7MGM Resorts was the most profitable casino company in 2025, with annual revenue of $17.54 billion.
- 8The casino and online gambling sector employs approximately 1.15 million people worldwide.
- 977% of people in the US believe the casino sector positively impacts the US economy.
- 10There are approximately 100 million players worldwide and 60 million in the US alone.
How Many Casinos Are There in the World?
The latest figures from Statista suggest there were 8,108 casinos operating worldwide in 2024, with data from the American Gaming Association indicating 1,011 of these were located in the United States, including both commercial and tribal venues. This would place the US at 12 to 13% of the global total.

Recent casino statistics from IBISWorld revealed there were 4,627 businesses in the global casino and online gambling industry in 2025. This represents a 1.4% rise from the previous year and a compound annual growth rate (CAGR) of 1.2% from 2020 to 2025.
How Many Casinos Are There in the US?
While the total number of casinos across the country, including both commercial and tribal venues, stands at 1,011, the commercial sector alone accounted for 492 establishments in 2024.
This was six more than in 2023 and marked the fourth consecutive year that the number of commercial casinos in the US increased.

The number of commercial casinos has fluctuated since the year 2000, when the total was 455. After surpassing 500 in 2013, the number of commercial casinos peaked at 524 in 2016 before a decline in 2017.
Since the COVID-19 pandemic in 2020 and 2021, the number of commercial casinos has increased each year. This sustained growth may reflect renewed demand for in-person gambling experiences following the removal of travel restrictions from the pandemic.
US Casinos by State
Nevada has by far the most in-person casinos of any state in the US, with its total of 232 accounting for over a fifth of the national total. As the home of the Las Vegas Strip, the state has long been synonymous with casino gaming, and it remains a clear outlier with 89 more casinos than the next highest state and the only one to exceed 200 venues.
It is worth noting that UNLV has the number of casinos as high as 332, when accounting for all restricted and unrestricted locations.
Number of casinos in the US by state. Source: World Population Review
Oklahoma had the second highest number of venues, with 143, making it the only other state to exceed 100 casinos. While third-placed California was some way behind the top two with 86, its total was still more than double that of any other state. Combined, the three leading states account for over 45% of all casinos in the US.
At the other end of the scale, there were nine states with no casinos, including Tennessee, New Hampshire, and Kentucky. It is worth noting that all of these states prohibit casino gambling. Among states where it is permitted, the lowest number of venues stood at just two.
Number of Casinos in the UK
The most recent casino statistics from the Gambling Commission revealed there were 141 land-based casinos in the UK in 2025. This was substantially fewer than the number of bingo halls (684), adult gaming centers (1,415), and betting shops (5,825).

A report from IBISWorld found that there are 43 businesses in the casino industry in 2025, marking a CAGR of negative 1.4% over the previous five years.
Casino Market Statistics
The latest casino statistics project that the global casino market will be worth $349.73 billion in 2026. This represents an annual rise of over $21 billion, with the 2025 valuation standing at $328.48 billion.

Growth is expected to continue beyond 2026, with global market value projected to reach $577.31 billion by 2034. This represents an increase of over $207 billion from 2026 levels, equivalent to a CAGR of 6.47% over the period.
Global Casino Revenue Statistics
The global revenue of casinos and online casino games hit $210 billion in 2025, accounting for just under a third (32.6%) of all gambling industry revenue.
This was the second biggest contributor to the industry’s total of $643.8 billion, with lottery and bingo the largest segment at $346 billion, accounting for 53.7% of revenue.

Sports betting was the third largest revenue segment of the global gambling sector, with its annual total of $82 billion less than half the amount generated by casinos and online casinos.
US Casino Market Statistics
Recent casino statistics projected that the US casino market will be worth $162.5 billion by 2035. This marks a rise of around $76 billion from 2025, when the projected total stood at $86.53 billion, and a CAGR of 6.5% over the decade.

Traditional land-based casino gaming remains a major driver of the US gambling market, generating $50.94 billion in gross gaming revenue (GGR) in 2025, up 2.3% from 2024. Gross gaming revenue is the total money earned from all bets after winnings have been paid out to players.
This made traditional casino gaming the most lucrative vertical in terms of GGR, accounting for around 64% of the industry’s total of $78.72 billion.

Sports betting and iGaming recorded the next highest shares, generating annual GGR of $16.96 billion and $10.74 billion, respectively. Even when combined, their total is significantly less than that of traditional casino gaming.
While traditional casinos remain the primary source of industry GGR, both sports betting and iGaming grew at substantially faster rates than land-based casinos in the same period. This faster growth suggests the gap between these segments may narrow in the coming years.
Casino Revenue by State
Nevada dominates the commercial casino market in the United States, generating $15.6 billion in commercial casino revenue in 2025. With more casinos than any other state and the global prominence of Las Vegas as a gambling hub, it is no surprise that Nevada’s annual revenue was more than double that of any other state.
Annual commercial casino revenue by US state, 2025. Source: University of Nevada, Las Vegas
New Jersey had the next highest revenue, with its total of $6.9 billion fractionally higher than third-placed Pennsylvania.
Illinois and New York were the only other states with revenue exceeding $5 billion, with totals of $6.6 billion and $5.7 billion, respectively. Collectively, this means that the five most lucrative states generate over half of the total US commercial casino revenue.
How Much Does the Average Casino Earn?
Across all commercial casinos operating in the United States, revenue from traditional casino games rose by 1% in 2024 to a record $49.89 billion. On average, this equates to around $101 million in annual revenue per casino, or over $277,000 per day.

When looking at individual markets, the Las Vegas Strip has by far the highest annual revenue at $8.82 billion. This was more than three times that of second-placed Atlantic City, another area synonymous with casino gambling, which recorded annual revenue of $2.92 billion.

Chicagoland and the Baltimore/Washington D.C. market were the only other regions to generate more than $2 billion in annual revenue, with the remainder of the top 10 all recording totals below $1.6 billion.
Together, these figures show a highly concentrated market: a small number of major gambling destinations and metropolitan areas account for a vast share of national casino revenue.
Casino Revenue by Game
Slot machines continue to be the largest and most consistent source of casino earnings in Nevada’s non-restricted gaming sector, which includes casinos and their associated sportsbooks. In 2025, casinos reported $10.71 billion in amounts won from slot machine play, representing more than two thirds of all amounts won from players statewide.
Earnings from slot machines have climbed steadily since 2000, when the total stood at $6.19 billion. After reaching $8.45 billion in 2007, revenue plateaued over the next decade before reaching new highs in the post-pandemic years.

Combined earnings for table games (e.g., blackjack, craps, baccarat) stood at $5.08 billion in 2025. This accounted for just under a third of the overall total for non-restricted gaming (approximately $15.8 billion), making it the second largest source of earnings.
When looking at individual table games, baccarat generated the highest earnings at $1.44 billion in 2025, followed by blackjack ($1.2 billion).
Despite being one of the most popular casino games, poker’s total of approximately $226 million was significantly lower than many of the other games recorded in the UNLV study. This is because the game is primarily based on player-versus-player betting, with casinos generating revenue through the “rake”: a predetermined percentage of each pot.
Because rake affects long-term poker profitability, many online players look for rakeback deals and other poker promotions to reduce overall playing costs and increase winnings.
João Mourato, Head of iGaming Product at VIP-Grinders, shared his insights on these gaming revenue figures:
“Slots generating over two thirds of casino earnings is no surprise to anyone in the industry, but the poker figure is worth understanding. The $226 million reflects rake, not total money wagered, because poker is player-versus-player. That distinction matters: in poker, your long-term profitability depends on managing that rake cost through rakeback deals and VIP programs. It is one of the few casino game formats where informed players can meaningfully reduce the house take.”
Casino Tourism Market
Travel and vacations are a huge part of the casino sector, with the global casino tourism market valued at $59.2 billion in 2025.
From hobbyists and professionals traveling for poker tournaments to the millions who fly to Las Vegas annually for vacation, casino destinations play a prominent role in the broader global travel and entertainment economy.

The casino tourism sector looks set to accelerate beyond 2026, with global market value projected to exceed $104 billion by 2035, representing a CAGR of around 6% over nine years.
Casino Hotel Market
It is projected that the global casino hotels market will be worth $165.17 billion in 2026, according to the latest casino statistics, a rise of almost $8 billion from the previous year.
Numerous factors are contributing to industry growth, including:
- Post-pandemic leisure demand
- Impactful destination marketing
- New markets where casino gaming is now legally permitted
Growth is projected to continue beyond 2026, with global industry value anticipated to surpass $211 billion by 2031. This would represent a CAGR of 5.05% over five years.

Gaming remains the biggest source of casino hotel revenue, accounting for 46.25% of the global total. Non-gaming revenue is anticipated to grow at a CAGR of 8.28% between 2026 and 2031, suggesting the non-gambling leisure and hospitality ventures of casino hotels may close the gap in the future.
As the home of iconic casino hotels like Caesars Palace, Mandalay Bay, and the MGM Grand, it is no surprise that North America had the largest share of the market at 42.1%. Asia’s projected CAGR of 7.95% through to 2031 suggests the success of huge gambling markets, like Macau in China, may help drive an increasingly competitive global market.
UK Casino Market Statistics
Analysis of casino statistics projected that the UK casino market will be worth $30.88 billion by 2035, a rise of $14.4 billion from 2025. This would represent a CAGR of 6.4% over ten years.

Online casino games are the biggest generator of GGR in the UK casino sector, totaling £5 billion between April 2024 and March 2025. The vast majority came from slot games, which generated £4.2 billion.

Despite the prevalence of online casino games, land-based casinos continue to generate substantial GGR, with an annual total of just under £934 million.
When broken down by vertical, gaming machines accounted for £231.5 million, with the remaining £702.4 million coming from non-remote casino games, including activities such as roulette, blackjack, and poker.
Canada Casino Market
The Canadian casino market is projected to reach $29 billion in 2035, marking an increase of over $14 billion compared to 2025.
| Year | Projected Canadian casino market size |
|---|---|
| 2025 | $14.96 billion |
| 2035 | $29.00 billion |
(Source: Data from Market Research Future’s Canada Casino Market report, Canada Casino Market Summary)
This means the Canadian casino industry is projected to experience a CAGR of 6.8% between 2025 and 2035.
Casino User Behavior and Habits
Our US gambling survey of 2,000 American adults found that the average respondent gambles 5.77 times per month, or slightly more than once per week. The same study reported that the average biggest gambling win was $9,058, while the average largest single-session loss totaled $4,632, illustrating the significant sums that can be won and lost through gambling activity like casinos.
The survey also revealed notable differences between men and women. Men reported gambling more frequently than women (6.56 sessions per month compared with 5.09) and experienced substantially larger swings in outcomes, with average biggest wins of $12,359 and average largest losses of $7,422. By comparison, women reported average biggest wins of $6,325 and largest losses of $2,325.
Virtual roulette was the most commonly played game among surveyed UK online casino gamers, with 36% reporting having played in the previous 12 months, according to a Gambling Commission survey. This was seven percentage points more than any other game and the only one played by more than 30% of respondents.
An additional 22% reported playing virtual roulette over the previous four weeks. This was the joint highest total alongside live roulette, with a further 20% playing poker over the same period.

At the other end of the scale, just 9% said they had played keno over the previous year, with the number of players falling to 7% when accounting for those who had played in the previous four weeks.
| Stake change | Percentage of players who take this action when winning a bet | Percentage of players who take this action when losing a bet |
|---|---|---|
| Increase stake | 25% | 14% |
| Stay the same | 69% | 67% |
| Decrease stake | 6% | 19% |
(Source: Data from the Gambling Commission’s Exploring consumer journeys playing online casino games research, Table 2.0)
A quarter of UK online casino players said they tend to increase their stake when winning, compared to just 14% who said they do so when losing. This suggests that players are more motivated to increase their stake following a win than they are to chase lost wagers.
Over two thirds of players said their stake stays the same whether winning or losing, making this by far the most common approach.
Just 6% of gamers said they tend to decrease their stake when winning, compared to 19% who do so when losing. These figures indicate that cautious betting habits are more common than riskier plays among UK online casino gamers.

A study of the Brazilian gambling market revealed key differences in what influences players’ platform choice between the biggest and smallest spenders. 35% of those in the largest spending category (R$1,000 or more) cited available products as the main influencing factor, with this number falling to 12% among the lowest spenders (less than R$50).
By contrast, lower spenders were much more likely to prioritize brand awareness (22%) and ease of use (23%) than those spending the most money (15% and 10%, respectively).

Casino statistics show a significant divide in attitudes to gambling advertising among the biggest and smallest spenders. 41% of the lowest-spending group felt advertising was excessive and should be reduced, compared to just 30% in the highest bracket.
By contrast, 40% of the biggest spenders said that the current level of gambling advertising did not bother them, with this figure falling to 22% among those in the lowest-spending group.
Casino Win Rate Statistics
A study reported by the Wall Street Journal (2013) found that only 13.5% of players leave a casino having made any money.
The study of over 4,200 gamblers found that only seven players left with winnings greater than $150, with 217 players losing over $5,000.
João Mourato, Head of iGaming Product at VIP-Grinders, provided further context on these figures:
“The 13.5% win rate and the concentration of losses among 5% of players are the two numbers every casino player should understand before they sit down. Gambling is entertainment with a cost, and the house edge is that cost. Knowing the exact edge on every game you play does not guarantee wins, but it lets you make informed decisions about where your money goes. A blackjack player facing a 0.28% edge is in a fundamentally different position to someone playing keno at 25%+.”
Average Casino Losses
A significant share of casino revenue is generated by a relatively small proportion of high-spending players, according to GambleAware’s interim synthesis report. In slots, 70% of industry revenue was generated from the losses of 5% of players, with this figure rising to 74% for live casino games.
Similarly, the top 5% highest-spending virtual casino accounts contribute over 82% of total revenue, highlighting the concentration of spending within the sector.

Despite these numbers, the distribution of spending in the casino sector is actually more balanced than in sports betting, where 86% of revenue is generated from the losses of 5% of players.
This concentration of losses is closely linked to problem gambling. In the United States, between 1.2% and 6.2% of the population are considered problem gamblers, equating to potentially 20 million people.
Research also suggests that over half of slot machine players may exhibit problematic gambling behavior, underlining the role of casino-style games in addiction-related losses.
The financial impact is substantial, with total gambling losses in the US reaching approximately $264 billion in 2023, equating to around $1,026 per adult. On an individual level, at-risk gamblers lose an average of $3,000 annually, compared to around $500 for those considered recreational players.
The financial risks are particularly great among younger adults. Our US Gambling Survey 2026 found that nearly 30% of Americans aged 25 to 34 regularly gamble using debt, the highest rate of any age group.
Additionally, around 12 million Americans aged 18 to 34 reported selling personal possessions to fund gambling, highlighting how losses can lead to financial strain.
Casino House Odds by Game
House edge varies significantly across casino games, with table games generally offering more favorable odds for players than machine-based games. Among the lowest house edges are blackjack (0.28% under Liberal Vegas rules) and baccarat (1.06% on banker bets).
Mid-range house edges include Ultimate Texas Hold’em (2.19%), single-zero roulette (2.7%), and three-card poker (3.37%). By contrast, double-zero roulette carries a higher house edge of 5.26%.
| Game | House Edge |
|---|---|
| Blackjack (Liberal Vegas rules) | 0.28% |
| Baccarat (banker) | 1.06% |
| Craps (pass / don’t pass) | 1.36% to 1.41% |
| Pai Gow Poker | 1.46% |
| Ultimate Texas Hold’em (ante) | 2.19% |
| Roulette (single zero) | 2.70% |
| Three Card Poker (ante and play) | 3.37% |
| Roulette (double zero) | 5.26% |
| Slots | 2% to 50% |
| Keno | 25% to 29% |
(Source: Data from Investopedia’s Understanding Casino Odds: Why Gamblers Rarely Win article)
Machine-based games tend to have the widest and highest margins. Slot machines can range from around 2% up to 50%, depending on game design, while keno typically has one of the highest house edges at 25% to 29%.
To improve the overall value of their play, many gamblers look for casino bonuses, which can help offset some of the built-in cost of the house edge.
Casino Demographic Statistics
The casino demographic is getting younger, with the American Gaming Association revealing that the average age of casino-goers fell from 49.5 to 41.9 between 2019 and 2024.

Casino Statistics by Age
UK casino stats from the Gambling Commission found that 7.1% of those aged 18 to 24 had played casino games over the last four weeks, in a 2024 survey. This was the highest total of any other age group, with the second youngest bracket (25 to 34) having the next highest total, at 5.7%.
The number of casino gamers decreased with every subsequent age group, falling to 0.5% among those aged 65 to 74. The total rose slightly among the oldest age group, with 0.6% of those aged 75 and over playing casino games over the previous four weeks.

Online gaming was the most popular casino gaming method among younger age groups, with 6.4% of those aged 18 to 24 playing online compared to just 0.3% of those aged 65 to 74.
Those aged 25 to 34 were most likely to play at a physical casino, with 2.8% reporting playing over the previous four weeks, compared to 2.7% in the lowest age group.
Casino Statistics by Gender
Analysis of casino statistics showed that men were more likely than women to play online casino games, with 4.3% having played online over the previous four weeks in a 2024 casino survey. This was more than triple the number of women who answered the same (1.4%).

Men were also more inclined to gamble at a casino in person, with 1.9% doing so over the previous four weeks compared to 0.8% of women.
Although more men (2.3%) played casino games on a machine or terminal than women (0.9%), the difference was less significant than in online casino participation, suggesting a greater gender gap in online play.
Biggest Casino Companies by Revenue
Casino statistics revealed that American gambling powerhouse MGM Resorts generated the most revenue of any casino company in 2025, with an annual total of $17.54 billion. This was over a billion more than Irish-owned Flutter Entertainment ($16.38 billion), which was the only other brand with revenue above $15 billion.

The United States dominates the list of the highest-revenue casino companies, with seven of the top 10 and four of the top five based in the country.
Major operators such as Las Vegas Sands, Caesars Entertainment, and Wynn Resorts continue to reinforce the country’s leading position in the global casino market, with these brands recording combined annual revenue of $31.65 billion.
Casino Game Statistics
The casino industry spans a wide range of game formats, each with its own market dynamics, player base, and growth trajectory. The data below covers poker, roulette, slots, live dealer games, crash games, and crypto casinos.
Poker Statistics
Recent casino facts revealed that the global poker market is worth $126.37 billion in 2026. Growth is expected to accelerate in the coming years, with a projected CAGR of 13.6%, bringing market value to $449.7 billion by 2035.
Online poker is big business, with approximately 100 million players worldwide and 60 million in the US alone. With competition high, many players are turning to structured poker strategy guides alongside tools like poker calculators to improve their decision-making.

Live poker also remains highly popular, with major tournaments such as the World Series of Poker continuing to draw strong numbers. The 2025 main event attracted 9,735 players, the third highest total in the tournament’s history behind the 2024 event’s record of 10,112 players and the previous record in 2023 (10,043).
Many aspiring players begin their poker journey through poker freerolls, which offer tournament experience and real prize pools without requiring an entry fee.
Check out our online poker news hub for ongoing developments around tournaments, players, and industry trends.
Roulette Statistics
Roulette betting can have different odds based on the market and table type. European tables typically feature one zero pocket, with American tables usually having two.
This significantly changes the house edge for various common stakes, with players having a 48.65% chance of winning an even wager (e.g., red/black, odd/even) on a European table compared to 47.37% on an American one.
| Stake Type | Payout | European table probability | American table probability |
|---|---|---|---|
| Even wager (Red/Black, Odd/Even, High/Low) | 1:1 | 48.65% | 47.37% |
| Column | 2:1 | 32.43% | 31.58% |
| Dozen | 2:1 | 32.43% | 31.58% |
| Six Line | 5:1 | 16.22% | 15.79% |
| Corner | 8:1 | 10.81% | 10.53% |
| Street | 11:1 | 8.11% | 7.89% |
| Split | 17:1 | 5.41% | 5.26% |
| Straight | 35:1 | 2.70% | 2.63% |
(Source: Data from VIP-Grinders)
While the odds are always better for the player on a European table, the difference in odds is less significant for higher payout stakes. For example, stakes on a single straight number give players a 2.7% chance of winning on a European table, compared to 2.63% on an American one.
Slots Statistics
Slot machines remain a cornerstone of the casino sector, generating $37.12 billion in revenue across US commercial casinos in 2025, a 2.9% year on year increase.
This is also reflected in UK figures, with GGR from slots increasing 11% in 2025 to £689 million. Player activity also rose, with total spins increasing 6% in the quarter to 23.4 billion and average monthly active accounts reaching a record 4.5 million.

Despite this growth, engagement per session slightly declined in the UK, with spins per session falling from 143 to 136 and GGR per session decreasing from £4.03 to £4.01. This suggests that while more players are participating, individual spending has stalled.
Live Dealer Market Statistics
Recent casino statistics projected that the live dealer market will be worth $20.4 billion in 2033, a rise of over $12 billion from 2024, when the sector was valued at $7.8 billion. If correct, this means that the industry will grow at a CAGR of 10.1% between 2025 and 2033.

The strength of this trend is also reflected in the performance of Evolution, the world’s leading live casino gaming supplier. The company reported more than $2 billion in revenue in 2024, with over 80% generated from its live casino products. This underlines the growing popularity of live dealer games such as blackjack, roulette, and baccarat, which continue to attract players seeking a more immersive online casino experience.
Crash Games Statistics
A report covered by Cision News found that crash games now account for 35% of all mobile casino sessions worldwide, making them one of the most popular modern casino formats. The study also identified Pragmatic Play’s High Flyer as the most played crash game across three major regions, highlighting the game’s global appeal.
Aviator, developed by SPRIBE, is widely regarded as one of the most recognizable crash games. In 2025, the title attracted more than 50 million monthly active users worldwide and went viral due to its commercial partnerships with the likes of AC Milan, WWE, and the UFC. Industry reports estimate that the game processes more than 400,000 bets per minute on average, across over 5,000 online casinos.
Crypto Casino Statistics
Cryptocurrency has become one of the fastest growing segments of the online gambling industry, with players depositing billions of dollars each year using cryptocurrencies such as Bitcoin, Tether, and USD Coin.
Estimates of the global crypto casino market vary widely, ranging from $250 million to $81.4 billion in 2024, depending on whether analysts measure gross gaming revenue, total wagers, software spending, or broader blockchain gaming activity.

VIP-Grinders’ own Crypto Casino Market Report tracked transaction data from 24 leading crypto casinos and found that players deposited $42 billion over the past 12 months from Q1 2026, representing an 89.4% increase year on year. Even after a slight quarter on quarter slowdown, players deposited approximately $11.3 billion in Q1 2026 alone, underlining the scale of cryptocurrency’s role in modern online gambling.
The market is highly concentrated, with three major crypto casino operators (Stake, Roobet, and Rainbet) accounting for more than 80% of all tracked deposit volume.
Casino Search Statistics
VIP-Grinders analyzed online US search trends of key casino games between 2016 and 2026 to reveal which ones were driving the most interest online.
Which Casino Games Drive the Most Online Interest?
Poker is the most searched for casino game in the US, according to VIP-Grinders research, with over 13.9 million online searches between January 2016 and March 2026.
This meant that the world-renowned card game had an average monthly search volume of 113,290, which was over 3,000 more than any other game in the study.

Blackjack had the next highest total, with over 13.5 million searches. This was over five million more than third-placed baccarat, giving blackjack an average monthly search volume of 110,079.
Rounding off the top five were keno and roulette, with totals of approximately 7.1 million and 6.1 million, respectively. Although keno’s average monthly volume of 57,320 was the highest of the two, roulette’s peak month of 91,459 was over 12,000 higher in search volume than keno’s highest individual month (79,328).

Blackjack was the most searched for casino game of 2025, with an average monthly search volume of 148,902, 13,000 more than poker in second place.
Though poker had the highest overall searches in the decade studied, data shows that blackjack took the annual top billing in 2024 and 2025, with poker having led in each of the previous seven years.
Baccarat has seen the biggest growth in interest between 2016 and 2025, with average monthly search volumes surging from 26,303 to 133,061, giving it the third highest total for 2025.
João Mourato, Head of iGaming Product at VIP-Grinders, gave his thoughts on these results:
“Blackjack overtaking poker as the most searched casino game in 2024 and 2025 is a shift we have been tracking closely. For years, poker dominated online interest, driven by tournament coverage and streaming. The fact that blackjack has now taken over suggests players are increasingly searching for games where understanding the math gives them a real edge. Baccarat’s growth from 26,000 to 133,000 average monthly searches in a decade tells a similar story: players are getting smarter about which games offer the best odds, and they are actively looking for that information before they play.”
Does Online Interest in Casino Games Change Throughout the Year?
US online search interest in casinos and betting peaks in the winter, according to our independent analysis. The study reviewed the average search volumes spanning a selection of prominent casino-related keywords between 2016 and 2026.
Winter leads with an average search volume of 599,535, suggesting that the colder months and holiday period may drive a greater interest in casino-related activity.

Fall had the second highest total at 580,493, followed by summer (556,421) and spring (543,540). This suggests that public interest builds consistently throughout the year toward an end of year spike.
Despite lower search volumes in spring and summer, the relatively small difference between the highest and lowest seasons suggests a solid baseline interest throughout the year.
Which Countries are Most Interested in Casino Gaming?
The US leads the way with online interest in casinos and betting, with average monthly search volumes of over 570,000 between 2016 and 2026. This figure is based on the combined monthly averages for the following terms:
- Baccarat
- Betting
- Blackjack
- Casino
- Gambling
- Online casino
- Roulette
- Slots
- Sports betting
The US figure was more than double the total of any other country included in the study and the only one to exceed 200,000.
Average casino and gambling search volumes by country. Source: VIP-Grinders / Ahrefs
The UK had the next highest search interest, with a collective average of over 192,000, followed by Germany, France, and Sweden. This demonstrates the dominance of established Western markets for driving online demand.
India’s average of 95,316 was the highest of any non-Western country, placing it seventh overall and highlighting the nation’s growing presence as a gambling market.
At the other end of the scale, Japan and South Korea were the only countries in the study to record average search volumes below 10,000.
Online Casino Statistics
The global online casino market size continues to grow, with recent projections suggesting the sector will be worth $38 billion by 2030, marking a CAGR of 12.2% over the previous five years.
The expected market growth is primarily driven by growing access to digital gambling platforms, driven by widespread smartphone use and greater access to high-speed internet. As the market grows, players are increasingly comparing the best online casinos and exploring no-deposit casinos before choosing where to play.

Casino gaming is by far the biggest driver of the European online gambling market, holding a 45% market share. This was 16 percentage points more than the sportsbook sector and triple the total of lottery betting.
Mobile Casino Growth Statistics
Mobile gaming is becoming a central part of the online casino sector, with market projections valuing the global mobile gambling market at $82.85 billion in 2025. The same report projected that the industry will experience a CAGR of 11.2% between 2025 and 2035, taking the total industry value to $239.55 billion.
The growth is reflected in market share, with mobile gambling expected to account for approximately 67% of all online gambling revenue in Europe by 2029. In contrast, desktop gaming revenue share is projected to fall to 33% by 2029: down from 42% five years previously.
Casino Employment Statistics
Casinos remain a significant source of employment worldwide, with IBISWorld reporting that there were 1.15 million employees globally across the casino and online gambling sectors in 2025.
| Global casino and online gambling employment 2025 | Year on year change | Five year change (2020 to 2025) |
|---|---|---|
| 1.15 million | +0.4% | negative 6.3% |
(Source: Data from IBISWorld’s Global Casinos and Online Gambling Employment report)
This represented a year on year rise of 0.4%. It remains 6.3% lower than in 2020, suggesting industry employment may not yet have fully recovered from the pandemic years.
Overall, this means that the average casino or online gambling operator worldwide employs approximately 249 people.
Attitudes to Casino Gambling
Recent casino stats revealed that 62% of Americans find casino gambling personally acceptable, with a broader 77% believing the industry positively impacts the US economy.
Over 80% considered casino gaming a growing sector, with 76% believing responsible gaming programs are effective.

Most Americans felt the casino sector offered strong employee progression opportunities, with 79% feeling the industry did this either very well or quite well.
A further 73% felt the industry helped revitalize and grow underdeveloped or economically struggling areas, with 85% believing it provided entertainment and dining options to areas that may otherwise struggle to attract them.
Over two thirds felt that casinos have an overall positive impact on local communities, suggesting that the industry enjoys a generally favorable view among the general public.
FAQs
How Old Do You Have To Be To Go To a Casino?
The legal age for casino entry in the United States varies by state. The minimum age is 21 in most states, although some allow entry at 18. Internationally, the minimum age for casino entry varies by country, with many nations, including the UK, setting the legal age at 18.
What is a No-Deposit Bonus Casino?
A no-deposit casino is an online casino that offers players a bonus without having to pay a deposit first. Examples of bonus offers include free spins, bonus funds or credits, poker freerolls, and free entry into selected games (without paying the usual stake or buy-in). No-deposit bonuses are popular online casino features, as they allow new users to try games and potentially win real money without risking their own funds. These bonuses usually come with conditions, such as wagering requirements, withdrawal limits, winnings caps, or game restrictions, meaning any winnings must meet specific criteria before they can be cashed out.
What is a High Roller in Casinos?
A high roller refers to a player who wagers significantly larger sums than the average casino customer. These players often place high-stakes bets on games such as blackjack, roulette, or baccarat. Casinos typically offer high rollers special perks (known as “comps”) to incentivize continued play and retain their business. These can include luxury accommodation, private gaming areas, dedicated hosts, and other VIP benefits, reflecting the substantial revenue they generate.
What is a Mobile Casino?
A mobile casino is an online casino designed to be played on mobile devices, such as smartphones and tablets. Mobile casinos typically offer the same features and games as desktop platforms, and are optimized for smaller screens and touch controls, helping users to play from anywhere.
What Casino Game Has the Best Odds?
Blackjack typically offers the best odds in a casino, with a house edge as low as 0.28% when played under Liberal Vegas rules using optimal strategy. This makes it one of the most favorable games for players compared to others like roulette or slots. Other games with relatively low house edges include baccarat (around 1.06% on banker bets) and craps (as low as 1.36% on pass line wagers), although most casino games still favor the house in the long run.
What State Has the Most Casinos?
Nevada has the most casinos of any US state, with a total of 232. This accounts for over a fifth of all casinos in the country.
Do Casinos Have Dress Codes?
Casino dress codes can vary by location, state, and establishment. While traditionally associated with smart dress, most modern casinos allow casual clothing. Still, some high-end or VIP areas may require smart casual or formal dress. Dress codes are typically stricter in luxury resorts and private gaming rooms, where items like sportswear, flip-flops, or hats may be restricted. It is always best to check the specific casino’s policy before visiting.
Sources and Methodology
This page draws on data from government regulators, industry associations, market research firms, and VIP-Grinders’ own independent analysis. The sections below explain the methodology behind our original research and list every source referenced on this page.
Casino Search Statistics
Search demand for casino-related behavior was measured using Ahrefs, which provides historical monthly search volume data. Data was collected for the period January 2016 to March 2026, ensuring a long-term view of trends and reducing the impact of short-term fluctuations.
Data was standardized into average monthly search volumes to allow fair comparisons across countries and time periods. From this, multiple structured views were created:
- 1Overall country-level averages across the full period (2016 to 2026).
- 2Yearly averages, showing how interest has evolved over time.
- 3Monthly and seasonal averages, highlighting changes throughout the year.
The countries included in the study were decided by looking at several online lists outlining the countries with the biggest gambling markets. This ensured that the analysis focused on markets where gambling-related activity is most relevant and comparable.
Biggest Casino Companies by Revenue
This data took an existing dataset from Companies Market Cap on the biggest global gambling companies. Companies that were not primarily a casino or online casino betting business were excluded from the list. This included lottery companies, casino technology/equipment brands, and holding companies. For consistency, we used Google Finance to access 2025 revenue figures for each company. This is because the Companies Market Cap source covered slightly different time periods for various companies, meaning Google Finance provided a more direct comparison.
Original source figures for Entain were converted from GBP to USD for consistency.
Source List
- Market Data Forecast: Casino Market
- American Gaming Association
- World Population Review: Casinos by State
- UNLV: National Monthly Revenue Report
- UK Gambling Commission: Online Casino Games Key Findings
- AGA State of the States 2025
- Companies Market Cap: Largest Gambling Companies
- IBISWorld: Global Casino Employment
- AGA: American Attitudes Towards Gaming
- Statista: Casinos Overview
- UK Gambling Commission: Annual Report 2023 to 2024
- Market Research Future: US Casino Market
- AGA Commercial Gaming Revenue Tracker 2025
- UNLV: Long-term Nevada Gaming Data
- InsightAce: Casino Tourism Market
- Mordor Intelligence: Casino Hotels Market
- Market Research Future: UK Casino Market
- UK Gambling Commission: Industry Statistics 2024 to 2025
- Market Research Future: Canada Casino Market
- VIP-Grinders: US Gambling Survey 2026
- Wall Street Journal: Casino Win Rate Study (2013)
- Investopedia: Casino Game Odds
- UK Gambling Commission: Gambling Participation 2024
- Business Research Insights: Poker Market
- Grand View Research: Online Casino Market
- Market Research Future: Mobile Gambling Market
- EGBA: European Online Gambling Outlook
- VIP-Grinders: Crypto Casino Market Report 2026
- CasinoRank via Cision: Crash Games 2025
- Gambling Insider: Evolution Gaming
- Growth Market Reports: Live Dealer Casino Market
- QuitGamble: Gambling Addiction Statistics
- UK Gambling Commission: Market Overview to March 2025
Update Schedule
This page is part of the VIP-Grinders research programme and is updated annually. Key refresh triggers:
- May: AGA State of the States report (US commercial casino revenue, state-by-state data, demographic shifts).
- May/June: UK Gambling Commission annual industry statistics (GGR by game type, slots data, market overview).
- Quarterly: Crypto casino figures refreshed alongside our Crypto Casino Market Report updates.
- Ongoing: Major market research publications (Grand View Research, Mordor Intelligence, Market Research Future) as new editions are released.
If you are a journalist, researcher, or analyst using data from this page, contact João Mourato at VIP-Grinders for verification, additional context, or access to the underlying data references.
